When selling your home, visibility is everything. And advertising fees on realestate.com.au play a significant role in how prominently your listing appears to potential buyers. As Australias leading real estate platform, realestate.com.au attracts millions of visitors each month, making it an essential channel for sellers wanting to reach a wide audience. However, the cost to advertise isnt fixedit varies based on multiple factors such as listing type, property location, and optional upgrades.

Whether you're a homeowner choosing to go through a real estate agent or considering a For Sale By Home Owner approach, understanding the costs associated with this platform helps you plan your selling strategy effectively.

What Are the Basic Listing Costs on realestate.com.au?

Realestate.com.au doesnt allow private sellers to list directly. Instead, you must go through an authorised listing partner or agency, such as For Sale By Home Owner. The cost of a basic listing usually depends on the package provided by the agency.

For a standard residential property, basic listing packages can start from $199 to $699 when using a private sale platform. This often includes a standard advertisement, professional listing tools, and support from the platform to ensure your listing meets all requirements.

These packages typically include:

• A listing on realestate.com.au for a set number of weeks (often 612 weeks)
• One main image and multiple gallery photos
• Basic listing position (fewer views than featured listings)
• Email inquiries and mobile contact links

Although a basic package might seem sufficient, premium and feature upgrades are often required to make your property stand out.

How Much Do Feature Upgrades Cost on realestate.com.au?

When it comes to advertising fees on realestate.com.au, upgrades play a key role in how often and where your listing appears in search results. Premium upgrades include Highlight, Premier, and Exclusive listingseach offering enhanced visibility.

Heres a general price range for upgrades (based on metropolitan locations like Sydney or Melbourne):

• Highlight Listing: $660 to $1,100
• Premier Listing: $1,200 to $2,500
• Exclusive (Top Spot) Listing: $2,500 to $5,500+

These prices can fluctuate based on:

• The size and location of your property
• The duration of your listing
• Competition in your suburb
• The current market demand

These upgrades make your listing appear at the top of search results more frequently and include features like larger images, bold fonts, and priority placement.

Do Advertising Fees on realestate.com.au Vary by Location?

Yes, location has a direct influence on advertising fees on realestate.com.au. Properties in major cities like Sydney, Melbourne, and Brisbane often come with higher advertising costs than those in regional or rural areas.

For example:

• Sydney CBD Premier Upgrade: Up to $2,500+
• Regional NSW Premier Upgrade: Around $1,000$1,500
• Rural WA Basic Listing: As low as $199 with minimal competition

The platform adjusts its pricing based on search volume, property competition, and demographics of the area. Sellers in high-demand suburbs often benefit more from featured upgrades because buyer competition is intense.

Can Private Sellers Access These Listings Without an Agent?

Direct listings on realestate.com.au by private sellers are not allowed. However, platforms like For Sale By Home Owner bridge this gap by offering homeowners the ability to list on major real estate websites (including realestate.com.au and domain.com.au) without using a traditional agent.

These services often offer fixed-rate packages which include:

• Access to realestate.com.au
• Online dashboard to manage your listing
• Tools to schedule open homes and receive inquiries
• Optional add-ons like professional photography, For Sale signs, and upgraded ad placement

Depending on the level of service and exposure you choose, a private sale advertising package might cost anywhere from $399 to $999 or more.

Whats the Cost Difference Between Agent and FSBO Listings?

When using a licensed real estate agent, the cost to advertise on realestate.com.au is usually embedded in their marketing fees. Many agents will recommend feature or premium listings as part of a broader marketing campaign, which can cost between $1,500 and $6,000 depending on location and the type of campaign.

In contrast, with a For Sale By Home Owner approach, you typically get to select your listing package and upgrades yourself, allowing for better control over your budget. This can result in significant savings, especially when you choose to skip high-cost upgrades.

Example:

Are There Hidden Fees or Subscription Costs?

Most private sale platforms offer transparent pricing, but its crucial to check the fine print. Some questions to ask include:

• How long will my listing remain online?
• Are there additional costs for extending the listing?
• Is professional photography included or extra?
• Does the platform charge extra for editing or re-uploading the listing?

With For Sale By Home Owner, you usually pay a one-time fee for a fixed service. In contrast, real estate agents might charge extra for advertising outside their base commission, and these costs can escalate quickly with upgrades and extended campaign durations.

Is It Worth Paying for a Premium Listing?

The decision to invest in a premium listing depends on how fast you want to sell and the competition in your area. Premium listings on realestate.com.au often attract 2x to 4x more views than standard listings. This can lead to:

• Faster inquiries
• More competitive offers
• Less time on the market

However, if you're in a low-competition suburb or have priced your property attractively, a basic listing through a provider like For Sale By Home Owner may be sufficient to get results without the added expense.

Final Thoughts: Budgeting for Success on realestate.com.au

Understanding advertising fees on realestate.com.au helps you make informed decisions when selling your property. Whether you choose to sell through a traditional agent or opt for the For Sale By Home Owner model, your listings visibility depends largely on your advertising investment.

Heres a quick cost summary for sellers:

• Basic Listing via FSBO Platform: $199$699
• Feature Upgrades (Highlight/Premier): $660$5,500+
• Agent-Managed Listings: $2,000$6,000+
• Photography, Floorplans, and Extras: $100$500 (optional)

To maximise your listing's performance without overspending, compare packages, understand upgrade benefits, and consider your local market dynamics. Smart sellers treat advertising not just as a costbut as an investment in getting the best price for their property.