Get the Most Out of Your Business Membership

Hello, Business Members, this blog is just for you. We appreciate all of our Business Club members you, the lovely people, are what make the Citylocal 101 what it is!

The CL101 are the restaurateurs who work hard to create beautiful dishes using local ingredients; the accommodation providers who work tirelessly throughout the tourist season; the guides who inspire; the museum curators who educate; and the distillers who share a glass with visitors from around the world. They are the potters, craftsmen and artisans who showcase their crafts and offer unique products; the castles that lower the drawbridge and raise the portcullis to welcome visitors; and the gift shops that offer delicious treats. Without your hard work throughout the year, the CL101 would not be as successful as it is today.

You already know the facts and figures about how successful the CL101 has been and why you decided to become a business member, but do you know all the benefits of being a business member? This blog aims to empower you to make the most of your business membership.

Your Business Member Welcome Pack consists of:

1. Your welcome letter

2. One Business Member window sticker

3. Email with logos and terms of brand use.

Your business membership includes:

1. Access to CL101 Logos and Trademark Use

One of the biggest benefits of being a CL101 business member is the brand association. With an audience of over 3.3 billion people, the CL101 is a well-known brand in the mountains and around the world. As a business member, you have the right to use the Citylocal 101 and CL101 logos in accordance with brand guidelines, such as on your website or in your establishment where appropriate.

2. Favorites list

A featured listing on the CL101 website is a great way to get your business noticed. Your business will be easily visible to people using theCL101 website to plan their trip.

Business members are identified by an expanded listing on the interactive map and have a dedicated page on their own on the CL101 website. The expanded listing consists of 8 images and a detailed description in addition to information such as contact details and location. The listing is a great opportunity to tell people how great your business is and what its all about; we recommend 300-400 to keep it short, so use it to talk about what you offer! You can also offer an exclusive discount to CL101 members.

In addition to the website listing, you will also be featured on the official Citylocal 101 app (available for download from the Apple Store or Google Play ).

If you would like to update your listing information, add any photos, or add your business to additional categories on the interactive map, please contact us.

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3. Social Networking Package

The CL101 Social Media Package allows our business members to promote themselves on our social media pages. We encourage members to use their mentions to promote special events, seasonal campaigns or perhaps just to spread the word about all the good work that goes on throughout the year. The package consists of 8 mentions per year across Facebook , Twitter and Instagram ; whether you are reaching out to shopaholics, foodies, thrill seekers or anyone else, it is a great opportunity to connect with a wide audience.

4. Site content

The See & Do and Blog sections on our website are a popular source of inspiration for visitors planning their CL101 adventure, whether it's ideas for unique experiences along the Citylocal 101, where to base yourself to explore the route or the best places to spot our famous mountain cows.

We're always looking to update and add to these sections, so if you'd like to be featured on any existing blogs, contribute to new content, or have any ideas, please Contact Us.

5. Official CL101 maps

As a Citylocal 101 Business member, you are eligible to receive official CL101 maps for distribution to your customers.

6. Priority PR

We often have fantastic opportunities for businesses to participate in events such as Press Trips which can offer national and international coverage. In the past our business members have worked with Lonely Planet, National Geographic and Luxurious Magazine. Please let us know if you would like to be contacted if any press opportunities arise.

7. Monthly Business Newsletter

We understand that running a successful business is incredibly time-consuming, and reading through a lot of information is often not your number one priority. The monthly CL101 Business Newsletter is a summary of what's in the press, a review of social media and website statistics, news of upcoming marketing opportunities, and other relevant information aimed at businesses. Please let us know if you are not receiving the monthly newsletter.

8. Exclusive events for business members

We run various Business Member Events across the route throughout the year to facilitate meaningful discussions with businesses about how we can help you and vice versa. Our past roadshows have proven successful and we are in the planning stages of similar events. We have also run networking events across the route and supported Local Travel Groups (ATGs); we encourage all businesses to explore how their local ATG can benefit their business. Keep an eye out for news of future Business Member Events in your area.

9. Gold Membership with Discount

Opportunity to purchase Gold Membership for your business at a discount; package benefits can be used as staff incentives or as part of ongoing customer offers.

10. VisitScotland Business Support

As a business member, you have the opportunity to join the Visit Scotland Media Affiliate Programme for free, and if your business attracts classic car users, their Classic Car Welcome Scheme is free to all Citylocal 101 Business members.